Start Improving Accessibility Today
Find out how accessible your products and experiences really are with real world insights.
Book your 30 minute free consultation to discuss where your biggest accessibility gaps and opportunities are. Unlock talent pipelines, employee engagement, customer satisfaction, revenue acceleration, brand equity, and turn your accessibility journey into growth.
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About Diverse Integration
Diverse Integration was founded by Hannah Gibson.
She combines over 20 years of strategic leadership experience with lived experience of sight loss.
Supported by a network of over 100 disability and accessibility experts, we bridge the gap between specialist knowledge and practical business delivery, helping organisations balance priorities, move beyond good intentions, and embed sustainable accessibility and inclusion into strategy, culture, products and services.
How We Work
Practical, honest, and grounded in real-world experience
We combine lived experience, commercial thinking and hands-on delivery, supported by a network of over 100 specialists, helping organisations weave inclusion through everything they do rather than treating it as a standalone task.
Why Accessibility Matters
Accessibility is one of the biggest untapped growth levers and most organisations are getting it wrong.
The gap between what’s designed and what actually works is where revenue and consumer trust is lost. Fix the experience, and you unlock both compliance and growth.
1 in 4 customers may be excluded
Across the UK and Europe, up to 25% of people live with a disability, a significant and growing customer group.
Design for them, and you improve experiences for everyone. Ignore them, and you lose reach, trust and revenue.
80% of barriers are invisible - but widely felt
Around 80% of disabilities are non-visible, so most accessibility issues go unnoticed yet affect how people interact with your services every day. Most people develop disabilities during their working lives, and building accessibility in improves experiences for all users – the people they are today, and the people they will be tomorrow.
Trillions in spending power are being left behind
Disabled consumers represent over £2 trillion in global spending power, but poor accessibility prevents many from engaging.
Organisations that get this right don’t just add compliance, they unlock growth, loyalty, and better conversion across all customers.
Keynote Speaking & Panel Discussions
Keynotes, panel discussions, and facilitated workshops that bring accessibility and inclusion to life. Through real-world insights and lived experience, we reveal where customer experiences are breaking down, the barriers people face, and what needs to change to stop losing customers, revenue, and trust.
Challenge assumptions
We challenge organisations to think about accessibility, exposing where assumptions break down and where experiences fail in the real world. The result: a clearer, more practical view of accessibility as a driver of customer experience and business performance.
Create momentum
We create the momentum for change by helping audiences connect accessibility to real business outcomes. Through powerful stories, practical insights, and honest conversations, we leave people with a clear understanding of why action matters and where opportunities exist.
Turn insight into lasting change
We make accessibility relevant, memorable, and impossible to ignore. By connecting lived experience with commercial reality, we help accessibility move from a niche topic to a strategic business consideration that continues to influence decisions long after the session ends.
Testimonials
“As a large company which interacts with consumers in a whole host of different ways, supporting all our customers equally, whatever their accessibility needs, can be complex and daunting. We’re solving this by working with Diverse Integration to give our staff the knowledge and the tools to know how to help those customers in the best way.”
Andrew Mullen, Quality Manager for UK and Ireland at Beko Plc
"Hannah brings a wealth of business knowledge underpinned by the strength of lived experience and the ability to really effectively communicate these to a diverse audience in person and online. We have been working with Hannah for several years now and she always manages to challenge our Members’ thinking and educate them further on how to approach customers with additional needs."
Mark Bailey, Commercial and Strategy
"Met Hannah from Diverse Integration on May 2025 at an AMDEA, and she has really help me understand the accessibility issues on Appliances, especially White Goods, with over 25% of the UK population having a disability. This is helping Haier Europe develop and intertwine an Accessibility Strategy into our Overall European ESG policy. For me it is 100% the right thing to do, but an opportunity to make our products easier to use by everyone in society, and if we can at a price that doesn’t break the bank. We wouldn’t be on this journey without Hannah’s input."
Steve Macdonald, Haier Europe
"I’ve really valued working with Hannah and Diverse Integration. Their approach to EDI and accessibility is thoughtful, collaborative, and genuinely impactful, helping to open up meaningful conversations across sectors. It has been a pleasure to work together to support more inclusive practice."
Hannah Kara, Engagement Officer at Milton Keynes City Council
Hannah's approach to ADHD coaching is genuinely person-centred in a way that's rare. She takes the time to understand you -- your life, your challenges, and what success actually looks like for you -- before anything else.
Tim Dixon
Real World Testing That Shapes Better Experiences
Real insight from real people — not assumptions
We deliver structured user testing programmes across products, services, digital platforms and built environments, putting them into real-world use to expose where they break down.
This shows what customers actually experience not what teams assume.
The insight feeds directly into design, delivery, and future R&D, helping you fix issues faster, improve performance and develop solutions that reach more customers and win in the market.
60–80% of features are rarely or never used
Most organisations build based on assumptions. We show how people actually interact across products, services, digital platforms, and environments.
80% of disabilities are non-visible
Many barriers are built in without teams realising across physical, digital and service experiences.
$13 trillion in spending power is at stake
People with disabilities and their families represent a $13 trillion global market. When digital experiences aren't accessible, seven in ten disabled users take their business elsewhere.
Ready to make accessibility work in practice?
Book a free 30-minute accessibility review.
Book a video callGet Compliance Right - Without Slowing the Business Down
Practical support to reduce risk, avoid costly mistakes, and meet evolving standards without creating friction across your business.
Pressure is increasing - across every channel
Accessibility expectations are rising across products, services, digital platforms and built environments with organisations under growing scrutiny to get it right.
Risk shows up everywhere when it’s overlooked
Poor accessibility creates exposure across legal, reputational, and commercial areas, from compliance failures to lost customers and missed opportunities.
Get it right early - and everything works better
Embedding accessibility early improves consistency, reduces rework, and strengthens performance across every customer interaction — not just compliance on paper.
Compliance done well doesn’t slow you down, it improves how your business performs.
Download our guide to the European Accessibility Act
Breaking it down so you can take action.
Download PDF (opens in new tab)
Training & Coaching
Make accessibility part of how your teams work
Practical training and coaching that helps your teams identify where experiences fail and take action. Improving accessibility, reducing risk, and strengthening performance across every interaction.
Move beyond awareness
We show how accessibility actually works in the real world across products, services, digital platforms and environments. No theory. Just what happens in practice.
Turn insight into action
Hands-on coaching that helps teams act confidently, embedding accessibility into everyday decisions and improving outcomes across the board. Resulting in better experiences for all.
Make accessibility part of how you operate
We make accessibility part of how you design, deliver and improve not an afterthought or add-on. The result: better experiences, reduced risk and stronger performance over time.
Ready to make accessibility work in practice?
Turn intention into action with practical, joined-up support that delivers real-world impact across your organisation.
Phone: +44 7825 226855